What a humbling launch spot to work on with ITVS. Matter of the Mind is a documentary that follows three different people who face ALS and the challenges and choices that they and their families navigate together.
My goal was to create a spot that balanced the somberness of the disease with the tenacious and noble spirit of the people featured in the film. I’m inspired by them all and remain hopeful that the medical sciences will one day find mastery over this disease.
FIREGNAT 