Action Planet Graphic Development

Working alongside Now This at lightening speed, there was only a week in which to design and ‘kick-the-tires’ on a couple of looks for this show, and it’s accompanying launch materials. They knew they wanted a natural and muted palette and handed me some beautiful photography. I strove to create a look that would feel global, unify the various celebratory activists and stay in theme with Earth Day.

Here’s a look at what was explored.