It was a natural to gravitate towards nails to promote the freshman series ‘Unpolished.’ More of a challenge was to make sure that Lexi, the main protagonist (and the nail artist) was showcased with her family – all of whom are very close and involved in each other’s lives. Here is a look at the pitch deck that got us there – we landed on a combination of both. The first idea becoming the static key art and the second informing our rich media, OOH and linear graphics
FIREGNAT 